The telesales industry has been asking itself that very question for at least two decades now. My short answer is no, not yet.
My long answer is…
In light of the ever-growing bombardment of advertising and media manipulation, the ever-increasing popularity of emailing, texting, Tweeting and Facebooking, the fleeting and sometimes anonymous way in which we now communicate, the ever-evolving, gotta-move-fast-for-fear-of-being-left-behind culture we now live in, sometimes a nice chat on the phone is exactly what the doctor ordered.
However, we at Paradigm Telesales are, if nothing else, pragmatic. We understand that the industry we are in is ever-changing and that we must evolve along with it to remain a model for excellence for our clients, a vanguard of marketing and fundraising for the arts in this new age of communications technology.
And so to texting and email communication we say – yes! To Twitter and Facebook, we embrace you. There’s no reason we can’t all co-exist happily. In fact, I bet all of these different forms of communication can be effectively integrated to complement each other, rather than represent competition to one another.
Paradigm Telesales Inc. endeavours to adapt our business model and strategies to address the specific needs of our clients and the increasingly technological manner in which people communicate. We view ourselves as partners with each of our clients and strive to go the extra mile to help them succeed beyond the telesales effort.
Our clients, just like so many organizations out there, are increasingly utilizing social media to keep their brand top of mind with people beyond the traditional season announcement and reviews. Regular text, email, tweets and Facebook updates remind people of what’s upcoming, gives them glimpses behind-the-scenes, and provides a forum for their audiences to communicate their thoughts on what these arts institutions are doing all year long. It’s very exciting and immediate and Paradigm is right in the thick of it. Paradigm Telesales follows all our current clients on Twitter and Facebook, we regularly “re-tweet” and add Facebook updates about what is happening with our current clients – performances, season announcements, special events – so in addition to the telesales revenue stream, we provide informal publicity services for our clients. And this is just the beginning. As social media continues to evolve and become an even more integral part of our clients’ marketing and communication efforts, Paradigm will be right there, devising strategies to leverage these social platforms into more opportunities for our clients. I think the key element to maximizing the potential of all these new communication tools is for all of us - telesales experts, marketing directors, sales managers, fundraisers - to realize that we aren’t working in a vacuum wherein one component of the “marketing/communications/development machine” can work independently without having an impact on another component. Instead, we should fine tune the machine; work together, strategize – integrate. The integration of all the working parts of the machine is what will make it run most efficiently.
Paradigm Telesales Inc. wants to play an integral role in keeping our clients’ names on the radar and working as partners in fostering their success. We will continue to pioneer successful and creative telesales campaigns. However, with some innovative partnering with our clients, we can, and will, be so much more.
To receive eUpdates from Paradigm, visit our website – www.paradigmtelesales.com and click on “Sign up for eUpdates”.
Connect with us on Facebook: www.facebook.com/ParadigmTelesalesInc.
Connect with us on Twitter: @ParadigmTel
